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Stephen Truong
Sales Representative, BComm

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1. Preparing

Placing your home on the market requires objectivity and potentially significant preparation. As your chosen real estate professional, I will guide you through the preparation process to help you:

  • Appreciate the impression your home will make on potential buyers
  • Define improvements that you can undertake to sell your home faster and at the best possible price
  • Outline suggested interior and exterior preparations for cleaning, repair, and organization
  • De-clutter and depersonalize your space to achieve the broadest appeal
  • Arrange furniture to make rooms appear as spacious as possible
  • Connect to professionals for preparation assistance such as painters, cleaners, contractors, carpenters, repair people, home stagers, etc.
  • Create mood ideal for showcasing your home such as playing relaxing background music, adding plants and flowers, creating a welcoming aroma, maximizing lighting and fine-tuning the temperature

2. Pricing

Determining the right asking price is the most critical factor to the success of your home sale. As your chosen real estate professional, I will:

  • Help you understand current market conditions and how they impact pricing
  • Prepare a comprehensive price analysis
  • Review comparable homes in your area that have recently sold, are currently for sale, and have expired to price accordingly
  • Caution you about the 8 pitfalls of overpricing a listing
  • Assist you in understanding the marketability of your home’s location, size, style, condition, community amenities, and financing options.
  • Explain the pricing pyramid and the importance of the first few days on the market
  • Discuss various pricing strategies to maximize exposure
  • Work with you to develop a pricing strategy and determine an asking price that will sell your home in the shortest amount of time at the best possible price

3. Listing

Entering into a Listing Agreement is the first formal step in marketing your home to prospective buyers. As your chosen real estate professional, I will:

  • Explain the Listing Agreement document - a contract that commits Royal LePage to market your home for a specified period of time in exchange for a commission fee paid upon successful closing of your home sale
  • Outline the details of the agreement including the asking price, terms, commission structure, description of the property, inclusions and exclusions, property taxes, and any rights of way, easements, liens, or charges against the property
  • Request any required supporting documents such as a property survey, property tax bills, deed or title search documentation
  • Ask you to authorize your mortgage lender to verify your current mortgage details, where applicable
  • Request other documentation such as expenses related to heating, electrical and water consumption as well as receipt for any home improvements to assist your home sale

4. Marketing

A comprehensive marketing plan, customized to your home, will generate maximum exposure and the attention it deserves. As your chosen real estate professional, I will:

  • Prepare a personalized marketing plan containing all activities intended to market your property to prospective buyers
  • Place your home on the Multiple Listing Service (MLS), making it accessible to all real estate professionals and their clients
  • Provide local exposure for your home with a lawn sign, open houses, and print advertising
  • Email blast to local real estate professionals and my database of clients to provide incremental exposure for your home
  • Showcase your property through print and web-based marketing tools which may include property feature sheets and brochures, ‘Just Listed’ flyers and postcards, professional photography, a personalized website, virtual tours, email marketing, QR code technology, door knocking, cold calling, social media networking, and much more!

5. Negotiating Offers

Upon receipt of a purchase offer, there are several considerations and negotiating nuances to understand before you provide acceptance. As your chosen real estate professional, I will:

  • Clarify all elements of the offer including price, deposit, financial terms, title search date, inclusions and exclusions, the possession date and any conditions that apply
  • Help determine an appropriate response within the timeframe required, either accepting, rejecting or signing back a counter-offer
  • Set a course of action for any counter-offer terms such as adjusting the offer price, inclusions and exclusions, the closing date, or removing conditions
  • Manage all offers and any counter-offers, negotiating to get you the best possible deal
  • Ensure you understand and agree to all of the offer terms before you provide acceptance

6. Closing

Your home sale is completed on closing day when ownership is officially transferred to the buyer. As closing day approaches, there are a number of tasks to complete:

  • Hire a legal professional to represent your interests and manage closing documentation
  • Satisfy any conditions you may be subject to in the offer
  • Arrange for your self-move requirements or obtain estimates from reputable moving companies and book as far in advance as possible
  • Contact utilities to have meters read on closing day and coordinate cancellations, transfers and change-of-address notification for medical, financial and contracted services, licenses, subscriptions, memberships, and personal mail
  • Organize the connection of services and utilities at your new home
  • Coordinate with your lawyer the receipt of compensation for prepaid utility expenses and the payment of real estate and legal fees from the proceeds of the sale
  • Meet with your lawyer to sign required closing documentation to discharge any mortgages, transfer the deed, and to provide the keys for the buyers

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